BREAD ALONE

A big opportunity for lovers of aloneness.

The other day, I visited the bakery / restaurant Bread Alone in Rhinebeck, New York.

I was, as I prefer to be, alone.

As a fervent and internationally-recognized advocate for femme-aloneness, I’d thought this well-named cafe would be right up my cul-de-sac.

The bread was good. I won’t elaborate on that description because I hate food descriptions like chewy and crusty, but it was all of those things and more.

Still, imagine my disappointment when I saw that, despite the name BREAD ALONE, I was the sole loner in the restaurant.

Families were filthy-ing up the floor the way they do, scattering crumbs and spilling sippy cups.

I’d like to suggest that the opportunities for the BREAD ALONE brand are many, if only they would stop dwelling so much on the BREAD aspect and focus entirely on the ALONE part.

Of course the phrase “Bread Alone” comes from the Bible passage: 'Man shall not live by bread alone, but by every word that comes from the mouth of God'.”

DUH!!!

But as ALONENESS gains favor among everyone who’s anyone, BREAD ALONE has a unique opportunity to “own” a great swatch of the aloneness “space” and attract a more taciturn and curmudgeonly clientele who never require booster seats!

IDEAS FOR BRAND EXTENSIONS:

SALAD ALONE: Imagine wolfing down a salad with that same sense of privacy that you have when you wolf down a salad at home alone!

SKI ALONE: A ski resort that cherishes the single chair, the lone skier.

FONDUE ALONE: This super fun activity has been promoted the way board games are, with cheesy couples gathered around a pot of melted cheese. I see no reason why there shouldn’t be a bar-like experience where soloists can eat fondue while being left alone and not having to be nice to your friend’s boyfriend who you know she’s about to dump.

READING ALONE: Everyone likes to read alone. Why not emphasize this benefit by attracting readers who are lusting only to be engrossed in a book, sitting on a library stool, forgetting that the world is burning outside?

SLICES ALONE: Everybody eats pizza slices alone! Slices are the original alone food! At Slices Alone you can eat your slice and be left alone instead of being ogled by Pizza pervs. Instead of highlighting the always-male pizzeria proprietor (i.e. Ray’s, Ben’s, Pappa Gino’s), Slices Alone, brought to you by the ALONE family of brands, is a great place for those who want to eat pizza alone.

DRINKING ALONE: A bar concept that embraces the solo booze-hound who enjoys being around people who want to drink and be left alone in public.

In conclusion, the ALONE space is ours for the taking, @BreadAlone. Let’s be in touch! Or not!